What is CRM (Customer Relationship Management)?

Customer relationship management, also known as CRM, is software that helps sales teams and companies organize their interactions with prospects and customers and provides visibility across the organization for better support of a company’s goals.

Spiro is considered a proactive CRM because it takes action on its own for salespeople and sales leaders, like updating a contacts phone number or reminding a salesperson to make a call.

See this article more details on customer relationship management / CRM.

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