Customer relationship management, also known as CRM, is software that helps sales teams and companies organize their interactions with prospects and customers and provides visibility across the organization for better support of a company’s goals. Essentially it tracks and manages communications through the Web, email, telephone, mobile apps, chat, social media, and marketing materials. Most businesses realize that moving to a CRM system provides them with the direct benefit of having all their business data stores and accessed from a single location. Storing all of this data in a central location enables management and employees to have immediate access to any data they want whenever they need it. Overall, the software is aimed at improving the efficiency of salespeople, thus saving money.
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